About Biomedia
Read on to learn more about the company’s history, brand vision, value and philosophy!
About Us
Founded in 1981 by Mr David Chung, Biomedia is one of Singapore’s leading Biomedical and Life Sciences services companies and around Asia which provides laboratories, clinical, biomedical, nuclear science and industrial science with a large range of medical and laboratory products such as general equipment, lab consumables, medical devices and materials.
Our headquarters is located in Singapore and operates through three business segments that include General Laboratory, Life Science & Biomedical and Nuclear Science. Over the last 40 years, the company has successfully grown from a small industry player to one of the most respectable names in the biomedical and life sciences industry.
At Biomedia, we share a common set of beliefs and core values which is the foundation of our success. Our core values of Leadership, Integrity, Versatility, Excellence and Security not only greatly define how we work but also embody the spirit and energy of Biomedia.
Besides being dedicated to the research, development and provision of medical and laboratory products and devices, we are also committed to self-sufficient healthcare empowerment.
This is clearly demonstrated by our staff strength of more than 220 people in 7 subsidiaries and 4 associated companies across 5 South East Asian countries, namely Singapore, Malaysia, Thailand, Vietnam and Myanmar, and the company’s upcoming market expansion plans in Indonesia and growing presence in Brunei.
Biomedia maintains a solid reputation for the expertise of its consulting staff and responsiveness of its support team, and grows its business solely through satisfying its clients.
Our employees are trained to keep pace with industry trends, emerging technologies, client needs and tailoring service offerings to the needs of individual clients. Today, we operate a comprehensive national supply network which ensure premium quality medical and laboratory equipment and consumables are readily available to customers locally as well as regionally.
Our whole ethos is to eliminate the supply problems of our customers through offering value-adding products and a comprehensive service which values our clients’ success as the first priority.
Biomedia draws upon its global network across the medical and pharmaceutical industry to offer our clients unprecedented support for their business. As a future-proof business, we exist to turn passion into results. As such, we rely heavily on a set of benchmarks as internal indicators. This proven framework uses sound methodologies to address complex business issues, and allows us to find innovative solutions for growth.
Community
Empowerment
Empowered communities make greater positive impacts for societies. We constantly seek to empower communities with relevant and innovative technologies to drive improvements in the way we work and live. We are active participants to build a sustainable environmental and business ecosystem through medical and scientific empowerment as a legacy for our shared future.
Impacting Lives
The availability of better treatment, faster and more accurate diagnosis impacts lives profoundly. To this end, we seek to empower researchers and healthcare professionals so that patients enjoy better treatment outcomes. The personal and professional development of the individual empowers him to make greater impacts to all whom he serves. To this end, we see to empower people with technologies, knowledge, skills and opportunities.
Customers
A culture that breeds and nurtures great relation -ships
We treasure the great relationships that we have with the customers we serve and the cooperation that they give to us. We continue to
- Listen attentively to their needs and wants and learn about their business and marketplace.
- We are mindful that we must be a value-adding partner for them professionally and what they do for their business.
- We make sure to respond in the most timely fashion and deliver our services an solutions accurately.
- Exhibit our “can do” attitude in our approach to work.
Delivering peace of mind
Our customers choose Biomedia because they feel assured that we have the right attitude, the knowledge and experience packaged into the solution and service that we offer. They will feel that “peace of mind” when sourcing products from Biomedia.
Products
Simple | Beautiful | Accurate
In competition, our products usually stand out among the top, if not as “the best of the heap”.We study the market and user behaviors and we do comprehensive research of potential manufacturers and their products before we include any of them as a Biomedia solutions. In the process, we apply design thinking and develop simple but precise solutions. The results are products which capitalize on technology that market and customer find simple and pleasant to use, beautiful to behold whilst delivering full capabilities with accurate results.
Reliable | Innovative | Relevant
For over 30 years, many companies, local and global, had experienced the impact from our contributions in terms of fresh and better approaches to their needs. We had listened and responded to them by constantly providing solutions that create value for their organization
We continually undertake and invest in technology transformation and management innovation program to stay relevant and in front of competitions. This is the hallmark of our continued success.
Partners
Marketing for Success
If ASEAN were a country, it’ll be the seventh largest economy in the world. However, the complexities of each market are not easy to understand. Top this up with 10 different languages and unique cultures, the task becomes even more daunting. Having been fully immersed with years of in-depth market experience, we are fully adapt at navigating these markets. Identifying market opportunities, understanding local needs and enabling critical distribution strategies have been our formula for marketing success – delivering superior results to our partners.
Transparency
We are committed to conducting ourselves and our business in an open, clear and responsible manner. Holding integrity as one of our core values, being open also holds us accountable for all our actions, an attitude adopted by all. This has always been the bedrock of strong relationships.
Colleagues
Creativity
As a matter of practice, and for better productivity we are open to try new methods for getting things done. Excellence is an organizational habit and our people are actively encouraged to continue on that journey as an organization to be creative at how they do things. on at. This spirit is fostered by an open door and open mind policy; and this is benefiting everybody beyond just us alone.
Working beyond boundaries
Putting the needs of others before ourselves is mindset that has led to a harmonious and tight-knitted comradery in Biomedia. Drawing upon our value of Unity, we working harmony to the delight of our customers and for that, we are willing to go the extra mile.
Gratitude & Security
The most valuable assets of the business is our people. Our accumulated knowledge, skills and experience will continue to strengthen the bonds we have with our customers and partners. A gratuitous culture prevails among our people where everyone looks out for each other.
The security and well-being of the people who have invested time and energy towards the our growth is the top priority in Biomedia. Thus, we continue to equip our people with knowledge and skill them to take ownership for their career.
Rewarding
Good performance is a celebration that’s worth broadcasting. Reward for a job well done comes in many forms; a pat on the back, a well-earned vacation, a deserved promotion, etc. However the true spirit of a Biomedians lies in the knowledge that he/she has served and created a positive impact on lives, be that of fellow colleagues, customers, partners or the community; professional and personal development are but incidental.
Corporate Governance
Biomedia’s corporate governance program ensures we serve the interests of stockholders and other stakeholders with the highest standards of responsibility, integrity and compliance with the related laws in all ways possible These standards, built upon our value system and common morality, are guided by our board of directors who work to oversee that the company’s actions, performance, transparency system and governance policies are practiced throughout the entire organization.
Leadership
We deem leadership as the cornerstone for our continued success at 3 strategic levels. At the very top, we aim for market leadership through our commitment to superior products & solutions supported by excellent services. To achieve this, we place high standards on the organizational leadership of the management as stewards of the business and our people. Lastly but very importantly, we advocate personal leadership that all in Biomedia will continue to pursue growth on a personal and professional level as responsibility to themselves, the company and community.
Integrity
Think with honesty, Speak with sincerity, and Act with integrity. Integrity is one of those priceless item that once gone, it’s hard to restore. Be the same person in private and in public and personally, and do what is right even when nobody is watching.
Versatility
As the refresh rate for technology gets faster and faster, change is the only constant. To meet the challenges of today and tomorrow, we have to versatile in our mindset, and ability to adapt to the changing needs of both the scientific/medical community which we serve, as well as our business sustainability and continuity.
Excellence
Excellence is not a set level of quality or perfectionism. It is an ever-changing dynamic in both our personal journey and the collective journey of our teams. It is about growth and maturity. Excellence should be a moving target of sorts – the quality of your craft and serving today should not be the same as the quality of your serving yesterday. It should be increasing and moving forward, not stagnating!
Security
Security is about being in a state of innovation and initiative, we can’t achieve this by staying the same. Every year we need to look at what we do with a fresh mind – refreshing our organization with new strategies or techniques. Peace of mind for our customers is very important to us, that is how we operate our business. We strive to deliver our promises and never fail them.
BIOMEDIA Our Philosophy is growing with you. Biomedia’s brand philosophies are driven by our passion to make positive impacts on lives through the empowerment of sciences. They are carefully crafted to guide actions and decisions so that every experience with Biomedia will be enriching and rewarding.
Business Philosophy
Through the development of medical and scientific technologies, Biomedia exists to make a positive impact to our lives, the community and future generations. We worked hard to build the Biomedia brand into an exceptional one worthy of your repeat business and referral through our conviction to integrity, fairness and transparency in all endeavors. The pride and enthusiasm from each employee are the driving forces of our company. At Biomedia, we are forward-thinking with a simple formula to success – a proven operating framework with active participation from dedicated people that helps to create an environment rich with exciting insights and rewarding experiences.
Product & Solution Philosophy
Quality is a pre-requisite to any product or solution we provide to our customers. Besides simplifying complexity to deliver functional solutions that are easy to use, we also embrace innovation with a spirit of curiosity by always thinking out of box on how we can improve our products, all the while ensuring they are superior and robust in performance.
Service Philosophy
Happy customers are at the heart of our success – we work hard on both the small and big things to make their day. Making good on every promise to meet customer expectations is our pursuit of service excellence. We know professionalism gets us in the door but its courtesy, kindness and consideration that builds relationship.
Cultural & Community Philosophy
We believe we are parts of a larger ecosystem and that the development of technology and sciences not only impacts business and industry, but that of our family, community and future generations. Culturally, we work towards one vision and embracing common values across the organization where everyone works harmoniously as a family. Our people are encouraged to share their ideas, expertise and resources openly and without prejudice to foster a strong culture of teamwork. This open, fair, and clear work culture allows us to make rational decisions and face challenges bravely. We view every challenge is an opportunity to learn and improve ourselves. Mistakes are inevitable for growth and learning but we strive to never make the same mistake twice.
Brand Vision
Biomedia draws upon its global network across the medical and pharmaceutical industry to offer our clients unprecedented support for their business. As a future-proof business, we exist to turn passion into results. As such, we rely heavily on a set of benchmarks as internal indicators. This proven framework uses sound methodologies to address complex business issues, and allows us to find innovative solutions for growth.
Community
Empowerment
Empowered communities make greater positive impacts for societies. We constantly seek to empower communities with relevant and innovative technologies to drive improvements in the way we work and live. We are active participants to build a sustainable environmental and business ecosystem through medical and scientific empowerment as a legacy for our shared future.
Impacting Lives
The availability of better treatment, faster and more accurate diagnosis impacts lives profoundly. To this end, we seek to empower researchers and healthcare professionals so that patients enjoy better treatment outcomes. The personal and professional development of the individual empowers him to make greater impacts to all whom he serves. To this end, we see to empower people with technologies, knowledge, skills and opportunities.
Customers
A culture that breeds and nurtures great relation -ships
We treasure the great relationships that we have with the customers we serveand the cooperation that they give to us. We continue to
- Listen attentively to their needs and wants and learn about their business and marketplace.
- We are mindful that we must be a value-adding partner for them professionally and what they do for their business.
- We make sure to respond in the most timely fashion and deliver our services an solutions accurately.
- Exhibit our “can do” attitude in our approach to work.
Delivering peace of mind
Our customers choose Biomedia because they feel assured that we have the right attitude, the knowledge and experience packaged into the solution and service that we offer. They will feel that “peace of mind” when sourcing products from Biomedia.
Products
Simple | Beautiful | Accurate
In competition, our products usually stand out among the top, if not as “the best of the heap”.We study the market and user behaviors and we do comprehensive research of potential manufacturers and their products before we include any of them as a Biomedia solutions. In the process, we apply design thinking and develop simple but precise solutions. The results are products which capitalize ontechnology that market and customer find simple and pleasant to use, beautiful to behold whilst delivering full capabilities with accurate results.
Reliable | Innovative | Relevant
For over 30 years, many companies, local and global, had experienced the impact from our contributions in terms of fresh andbetterapproaches to their needs. We had listened and responded to them by constantly providing solutions that create value for their organization
We continually undertake and invest in technology transformation and management innovation program to stay relevant and in front of competitions. This is the hallmark of our continued success.
Partners
Marketing for Success
If ASEAN were a country, it’ll be the seventh largest economy in the world. However, the complexities of each market are not easy to understand. Top this up with 10 different languages and unique cultures, the task becomes even more daunting. Having been fully immersed with years of in-depth market experience, we are fully adapt at navigating these markets. Identifying market opportunities, understanding local needs and enabling critical distribution strategies have been our formula for marketing success – delivering superior results to our partners.
Transparency
We are committed to conducting ourselves and our business in an open, clear and responsible manner. Holding integrity as one of our core values, being open also holds us accountable for all our actions, an attitude adopted by all. This has always been the bedrock of strong relationships.
Colleagues
A culture that breeds and nurtures great relation -ships
We treasure the great relationships that we have with the customers we serveand the cooperation that they give to us. We continue to
- Listen attentively to their needs and wants and learn about their business and marketplace.
- We are mindful that we must be a value-adding partner for them professionally and what they do for their business.
- We make sure to respond in the most timely fashion and deliver our services an solutions accurately.
- Exhibit our “can do” attitude in our approach to work.
Delivering peace of mind
Our customers choose Biomedia because they feel assured that we have the right attitude, the knowledge and experience packaged into the solution and service that we offer. They will feel that “peace of mind” when sourcing products from Biomedia.
Corporate Governance
Simple | Beautiful | Accurate
In competition, our products usually stand out among the top, if not as “the best of the heap”.We study the market and user behaviors and we do comprehensive research of potential manufacturers and their products before we include any of them as a Biomedia solutions. In the process, we apply design thinking and develop simple but precise solutions. The results are products which capitalize ontechnology that market and customer find simple and pleasant to use, beautiful to behold whilst delivering full capabilities with accurate results.
Reliable | Innovative | Relevant
For over 30 years, many companies, local and global, had experienced the impact from our contributions in terms of fresh andbetterapproaches to their needs. We had listened and responded to them by constantly providing solutions that create value for their organization
We continually undertake and invest in technology transformation and management innovation program to stay relevant and in front of competitions. This is the hallmark of our continued success.
Brand Value
Leadership
We deem leadership as the cornerstone for our continued success at 3 strategic levels. At the very top, we aim for market leadership through our commitment to superior products & solutions supported by excellent services. To achieve this, we place high standards on the organizational leadership of the management as stewards of the business and our people. Lastly but very importantly, we advocate personal leadership that all in Biomedia will continue to pursue growth on a personal and professional level as responsibility to themselves, the company and community.
Integrity
Think with honesty, Speak with sincerity, and Act with integrity. Integrity is one of those priceless item that once gone, it’s hard to restore. Be the same person in private and in public and personally, and do what is right even when nobody is watching.
Versatility
As the refresh rate for technology gets faster and faster, change is the only constant. To meet the challenges of today and tomorrow, we have to versatile in our mindset, and ability to adapt to the changing needs of both the scientific/medical community which we serve, as well as our business sustainability and continuity.
Excellence
Excellence is not a set level of quality or perfectionism. It is an ever-changing dynamic in both our personal journey and the collective journey of our teams. It is about growth and maturity. Excellence should be a moving target of sorts – the quality of your craft and serving today should not be the same as the quality of your serving yesterday. It should be increasing and moving forward, not stagnating!
Security
Security is about being in a state of innovation and initiative, we can’t achieve this by staying the same. Every year we need to look at what we do with a fresh mind – refreshing our organization with new strategies or techniques. Peace of mind for our customers is very important to us, that is how we operate our business. We strive to deliver our promises and never fail them.
Brand Philosophy
BIOMEDIA Our Philosophy is growing with you. Biomedia’s brand philosophies are driven by our passion to make positive impacts on lives through the empowerment of sciences. They are carefully crafted to guide actions and decisions so that every experience with Biomedia will be enriching and rewarding.
Business Philosophy
Through the development of medical and scientific technologies, Biomedia exists to make a positive impact to our lives, the community and future generations. We worked hard to build the Biomedia brand into an exceptional one worthy of your repeat business and referral through our conviction to integrity, fairness and transparency in all endeavors. The pride and enthusiasm from each employee are the driving forces of our company. At Biomedia, we are forward-thinking with a simple formula to success – a proven operating framework with active participation from dedicated people that helps to create an environment rich with exciting insights and rewarding experiences.
Product & Solution Philosophy
Quality is a pre-requisite to any product or solution we provide to our customers. Besides simplifying complexity to deliver functional solutions that are easy to use, we also embrace innovation with a spirit of curiosity by always thinking out of box on how we can improve our products, all the while ensuring they are superior and robust in performance.
Service Philosophy
Happy customers are at the heart of our success – we work hard on both the small and big things to make their day. Making good on every promise to meet customer expectations is our pursuit of service excellence. We know professionalism gets us in the door but its courtesy, kindness and consideration that builds relationship.
Cultural & Community Philosophy
We believe we are parts of a larger ecosystem and that the development of technology and sciences not only impacts business and industry, but that of our family, community and future generations. Culturally, we work towards one vision and embracing common values across the organization where everyone works harmoniously as a family. Our people are encouraged to share their ideas, expertise and resources openly and without prejudice to foster a strong culture of teamwork. This open, fair, and clear work culture allows us to make rational decisions and face challenges bravely. We view every challenge is an opportunity to learn and improve ourselves. Mistakes are inevitable for growth and learning but we strive to never make the same mistake twice.
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